Kelda Coffee
A small-batch roaster outgrew its hand-stamped paper bags and needed packaging that could sit on a shop shelf.
Kelda roasts twice a week and sells mostly through cafés and two grocery shops. The old bags were charming and impossible to tell apart, so regulars kept buying the wrong roast.
We kept one label for every coffee and let the bag colour do the sorting: kraft for single origin, cream for the house blend, slate for decaf. The label is printed in one ink, which keeps reorders cheap and lets the roaster add seasonal lots without calling us.
The wave under the name comes from the spring the roastery is named after. It is drawn to survive a rubber stamp, because the shipping boxes are still stamped by hand.
What we delivered
- Wordmark and wave device
- Three-colour bag system with a single shared label
- Wholesale price list and shelf strips
- Print files and a one-page brand guide