Lóa Dental Studio

A calm identity and door signs for a four-room dental practice.

ScopeIdentity, signage
Year2023
TeamCold Coast, with local printers and makers
LóaDENTAL STUDIOReceptionRooms 1–4X-ray

The practice wanted to look less clinical without pretending to be a spa. Patients are often nervous, and a lot of them are children.

The mark is a rounded tooth that reads as a bird at small sizes — lóa is the golden plover, whose arrival is the local sign of spring. The palette is soft but the type is plain and large, because people read signs here while worried.

Door plaques are magnetic so rooms can be renumbered without ordering new ones.

What we delivered

  • Name, logo and colour
  • Interior and exterior signs
  • Appointment cards and reminders
  • Website refresh
#5A4A72#C9B8DC#3D3250#F4F1EA#B9C7C4AaHeadline serif — 34 / 40Body sans, regular and bold — 17 / 26LABEL CAPS, TRACKED +120